Online Strategy
Adaptive Web Sites
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I know. It probably isn't the latest and newest of ideas on how to improve web site usability. But I still consider it to be a highly interesting approach. When users open web sites, their requests are usually tracked. If you now examine the log files, you can create user models based on visitor behaviour.
If you have content for a wide range of target groups, you can identify who the user might be - in terms of what he/she is most likely to look for next. So instead of loosing your visitors over content they are not primarily interested in, keep them a while longer by making the content easy accessible.
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Mobile Phones and behavioural Patterns
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A team around Dr Marta Gonzales of Northeastern University, Boston US examined the movement pattern of nore than 100,000 mobile phone users in an attempt to depicture a comprehensive view on the human movements.
The implications a very interesting. If you can forecast the spread of deseases, you could probably also forecast the success of marketing activities. Imagine you apply this to web technologies. Analyse user behaviour by anonymously examining the pattern behind and place it into a grid of them. Calculate seeding points and maximize efficiency (and thus your return on investment).
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News consumption habits of young digital consumers
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News consumption habits of young digital consumers
